NEW, NOT USED! The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club—any place that serves beverages to customers. It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages. New topics in this edition include changes to regulations regarding the service of alcohol, updated sanitation guidelines, updates to labor laws and the employment of staff, and how to make your operation more profitable. New trends in spirits, wine, and beer are also covered. New to this edition: Shows updated bar trends, from airport bars to hookah bars, to hotel minibars. Updated information about how the industry is working to promote responsible service. New demographic information about potential customer segments. More information on the marketing powerhouses behind some of the major liquor brands, and details about such trendy products as cachaça, light whiskey and absinthe. Descriptions of more types of grapes used in winemaking, and updated the American Viticultural Areas (AVAs) to reflect those most recently designated. Extensive discussion of options for bar mixes and juices, an introduction to agua fresca, and the debate about serving bottled water versus filtered tap water.

ISBN UPC:	9780470248454
Format:	Book
Cover:	Hardcover
Author:	Costas Katsigris & Chris Thomas
Copyright:	2012
Length:	736 pages