Presented by Gregory X Norkus of Cornell University's School of Hotel Administration, in conjunction with the CIA, this DVD focuses on the interplay among marketing, operations, and finance and the people who support them - management, guests, and owners. You will: Examine the fundamentals of restaurant economics; Learn how to read, interpret, and prepare financial statements; Understand how to measure and communicate the financial condition of a restaurant; Discover how to derive a well-executed business plan.
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ISBN UPC: |
1583153276 |
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Format: |
DVD |
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Copyright: |
2006 |
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Length: |
120 minutes |