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Merchandising: The Store as Persuasion - DVD

Item #: LS-126202
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Description 

A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science. Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the "open wallet syndrome." See why sales have time limits and how even shopping carts and plastic bags influence profits.
ISBN UPC: 1557409293
Format: DVD
Copyright: 2002
Length: 24 minutes

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