Part 1 of the four-part Career Clusters 4 DVD set. There will always be a place in America's consumer-centric culture for energetic go-getters in the areas of marketing, sales, and service. This program, set in a marketing agency environment, introduces students to an account director/senior associate, an account director/partner, an associate creative director, and a managing partner. Background information on the field in general—and the education needed to really excel—is included. Also, the ability to build and maintain strong client relationships is stressed. The DVD version has on-demand English subtitles and can be viewed using a DVD player or computer DVD-ROM drive.
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ISBN UPC: |
9781421359717 |
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Format: |
DVD |
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Copyright: |
2007 |
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Length: |
18 minutes |