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How Clothing Is Sold:  Fashion Merchandising - DVD

Item #: LS-126403
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Description 

Does fashion still rule? This video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. This program explores modern merchandising strategies. Your students will learn that even the simple act of buying a t-shirt is part of a complex chain of decisions: discover how branding might spell the "end of fashion"; learn the difference between the fashion industry and the garment industry; realize that the contract system means companies can sell clothing worldwide without owning a garment factory; learn how to find who really makes our clothing by using RN/WPL codes; learn that some well known designers find selling licenses more profitable than selling clothes; see how the Internet could introduce the era of "mass customization"; see how fashion grew a mass market by expanding into the teen market.
ISBN UPC: 0917159675
Format: DVD
Copyright: 2003
Length: 20 minutes

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