NEW, NOT USED!!! This new title is the revised edition of the popular text, The World of Fashion Merchandising. Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students. Features: Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues. Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. A 25% discount is applied to purchases of five (5) or more copies.
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ISBN UPC: |
9781590709184 |
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Format: |
Book |
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Cover: |
Hardcover |
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Author: |
Mary G Wolfe |
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Copyright: |
2009 |
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Length: |
672 pages |