Discover the power of color! Color is a power in your life. It shapes how you dress, what you eat, your physical appearance, the rooms you live in, and how you feel. Why does it pack such power? Color is the most powerful illusion in the world. Discover that our eyes work more like a paint gun than a camera. Ever turn red with rage or green with envy? At times, we all “have the blues.” Color is about emotions. When it comes to color, we are all deeply prejudiced. Food coloring is used not so much to mislead as to satisfy our prejudices. Give people a lime flavored drink with orange coloring, and the color can overpower the taste. But “I can taste the orange,” many will say. Our eyes are part of our taste buds. Can color make a golf ball travel farther? Can color make your skin itch or feel soothed? Can a “little blue pill” make you sleepier than a “little pink pill”? From UPS brown to Yellow cabs, learn how corporations stake claims to specific colors as part of their identities. Explore cultural, ethnic, and religious use of color. Would you trust a judge wearing a neon green robe? Color is critical in consumer education, literature, art, interior design, fashion, and life itself. Let Color in Everyday Life increase color awareness in your students.

ISBN UPC:	0917159403
Format:	DVD
Copyright:	2006
Length:	21 minutes